[Full Course] Facebook Ads Strategy For Shopify Dropshipping In 2020

This video is an entire Facebook Ads Course for Shopify Dropshipping In 2020. I am going to reveal all my strategies that I use for launching and scaling a new dropshipping product. Additionally, I show you a few steps that you should take before starting with Facebook Ads such as business and domain verification.

0. The Structure Of This Video

  1. The 2 Main Reasons Why People Fail Facebook Ads (1:29)
  2. Introduction & Preparation (3:26)
  3. General Success Formula (11:00)
  4. Launch Strategy (12:12)
  5. Scaling Strategy (22:31)
  6. Retargeting (27:20)
  7. Ad Fatigue (30:51)

*** Bonus: My Simple Trick To Increase Your Profitability By 20% Immediately

1. The 2 Main Reasons Why People Fail Facebook Ads

1.1 No appealing offer

  1. You are marketing to people
  2. Facebook´s algorithm does not convince people to buy
  3. Facebook´s algorithm helps you to deliver your ads to the right people

1.2 No willingness to spend money on testing

  1. Making money from Facebook Ads results from testing a lot
  2. Testing costs money
  3. It is impossible to be profitable right from the beginning

2. Introduction & Preparation

2.1 Account Overview

2.2 Steps To Take Before Starting

  1. Add a new page and a new ad account to your business
  2. Create a pixel and install it to your Shopify store
  3. Add information about your business: “Business Info”
  4. Verify your domain: “Brand safety” -> “Domain”
  5. Verify your business: “Security center” -> “Business verification”

2.3 Introduction To The Dashboard

* View video *

2.4 Coloumn Setup

2.5 Billing

  1. Use a credit card as your primary payment method
  2. Make sure that Facebook is able to charge your credit card every time
  3. Set up a second payment method just in case

3. General Success Formula

  1. Appealing offer
  2. Appealing creative
  3. Right audience
  4. Lots of pixel data

4. Launch Strategy

4.1 Creative Testing Phase

  1. Create multiple creatives and run them against each other
  2. Goal: find the top performing creative for driving traffic to your online store
  3. Do not expect to get any sales in this phase
  4. Check out my YouTube video about how to create Facebook video ads
  5. Turn off ad set after 2500 impressions (automated rule)
  6. Compare “cost per unique content view” to evaluate best creative

4.2 Interest Testing Phase

  1. Test as many interests as possible
  2. Pause interests that do not convert
  3. Goal: collect data and identify some profitable audiences
  4. The more interest testing campaigns you run, the faster will you collect data
  5. Random interests work as well
  6. If ad spent >= breakeven CPP & purchases = 0, pause interest and replace with a new one
  7. Once you identified 4-5 profitable interests within 1 campaign, start scaling

4.3 LAA Testing Phase

  1. Test as many different LAAs as possible
  2. Launch LAA after 750+ events (the more data the better)
  3. Do not pause ad sets
  4. Turn off campaign, if…
    1. … ad spent >= 2 x breakeven CPP and purchases = 0
    2. … ad spent >= 4 x breakeven CPP and unprofitable

5. Scaling Strategy

  1. Two ways to scale: horizontal and vertical scaling
  2. Horizontal scaling = increasing the number of targeted audiences
  3. Vertical scaling = increasing the budget of targeted audiences
  4. Do horizontal scaling before vertical scaling

5.1 Horizontal Scaling

  1. Goal: identify as many profitable audiences as possible
  2. Always separate interest and LAA testing campaigns
  3. Preparation for vertical scaling

5.2 Vertical Scaling

  1. Goal: get the most out of the audiences that you identified as profitable
  2. Increase campaign budget only (no duplication)
  3. Increase budget, if profitability > 20%
  4. Increase budget by 20%-100% every 3 days depending on the profitability during the past 3 days

***Bonus: My Simple Trick To Increase Your Profitability By 20% Immediately

  1. Duplicate the winning creative from the creative testing phase 3 times into each ad set
  2. After ≈ 20€/ $22 is spent on each copy of the winning creative, compare “cost per unique content view”
  3. Pause the copies with the worst value

Why it works

  1. Each audience is divided into multiple sub-audiences
  2. Each ad is allocated to a sub-audience
  3. If you have 3 ads, you are likely targeting 3 sub-audiences
  4. Some sub-audiences are more profitable than others

6. Retargeting

  1. Launch retargeting once you spent 300€/ $350 per week
  2. Start by targeting people who interacted with your business within the past 3 days (can extend the period if you are profitable)
  3. Consider using Google Ads (Display and YouTube) because you only pay per click
  4. Separate warm and hot retargeting into two different campaigns
  5. Warm retargeting = people who saw your ad before (75% VV, 95% VV, Post Saved etc.)
  6. Hot retargeting = people who saw your website before (VC, ATC, IC)
  7. Be careful with audience overlaps
  8. If unprofitable, add new creatives or decrease time span

7. Ad Fatigue

  1. Ad fatigue means that too many people have seen your creative before and your ad performance suddenly declines
  2. Compare CPM, CTR and average video watch time 3 times per week with values from the past in order to spot a declining performance asap
  3. Solution: make new creatives

-> Join my Shopify Dropshipping Facebook group by clicking here

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