Winning Dropshipping products that automatically sell after uploading them into your Shopify store are a myth. Unfortunately, most Dropshippers think it is not. However, winning products need to be created by marketing them in an enticing way that causes an emotional reaction which makes people buy.

Of course, product research tools like Oberlo, AliShark, Ecomhunt, Pexda, Dropship Spy, Niche Scraper, Asify, Salesource and Intelligynce can be helpful to get new product ideas. Anyway, you should not rely on them too much.

In this YouTube video I am going to show you exactly how to market dropshipping products the right way.

0. The Structure Of This Video

1. Winning products – expectations vs. reality [2:03]
2. How a product can be sold in multiple ways (“do not switch products, switch product angles”) [3:37]
3. Applying 3 consumer psychology strategies [9:50]

1. Winning Products

1.1 Expectations

1. The goal of Dropshipping is to test as many products as possible until you find one that people automatically buy

1.2 Reality

1. The goal of Dropshipping is to find a marketing angle on a product that solves a pain point
2. People buy products because of their benefits

2. How A Single Product Can Be Sold In Multiple Ways

1. (Most) products have multiple benefits/ reasons to buy them
2. People buy because of the benefit that appeals to them most
3. Focus on one marketing angle only
4. Present your product based on that marketing angle
5. If your marketing angle is not appealing to enough people, test a different one
6. Only consider to switch products after every marketing angle failed

3. Applying 3 Consumer Psychology Strategies

3.1 The Imagination Technique

1. You need to get people to imagine how they use your product in their head
2. Example:

“Imagine the overwhelming reaction of your boyfriend when he opens the explosion box and sees all photos of your last holiday on Bali. Imagine the way he will look into your eyes and tell you ‘I love you back’.“

3.2 The Power Of Clarity

1. Clear and simple product descriptions make people read more which increases the chance of persuading them to buy
2. Use short and simple words and sentences
3. Include a paragraph after every 2-3 sentences
4. Embolden the most important words
5. Use some emojis

3.3 Benefit Specification

1. Be extremely specific about why your product is the best
2. Example:

“The explosion box is the best present you have ever seen because it comes from the heart. It is not a gift that you quickly buy and then forget about. Instead, you need to spend time on customising it in a personal way by picking images that display the best moments you had with a person you love. You will remember the explosion box for a long time as it is attached to strong emotions … “

My Book Recommendation: “Cashvertising” By Roger Dawson

-> Join my Shopify Dropshipping Facebook group by clicking here

This video is an entire Facebook Ads Course for Shopify Dropshipping In 2020. I am going to reveal all my strategies that I use for launching and scaling a new dropshipping product. Additionally, I show you a few steps that you should take before starting with Facebook Ads such as business and domain verification.

0. The Structure Of This Video

1. The 2 Main Reasons Why People Fail Facebook Ads (1:29)
2. Introduction & Preparation (3:26)
3. General Success Formula (11:00)
4. Launch Strategy (12:12)
5. Scaling Strategy (22:31)
6. Retargeting (27:20)
7. Ad Fatigue (30:51)

*** Bonus: My Simple Trick To Increase Your Profitability By 20% Immediately

1. The 2 Main Reasons Why People Fail Facebook Ads

1.1 No appealing offer

1. You are marketing to people
2. Facebook´s algorithm does not convince people to buy
3. Facebook´s algorithm helps you to deliver your ads to the right people

1.2 No willingness to spend money on testing

1. Making money from Facebook Ads results from testing a lot
2. Testing costs money
3. It is impossible to be profitable right from the beginning

2. Introduction & Preparation

2.1 Account Overview

2.2 Steps To Take Before Starting

1. Add a new page and a new ad account to your business
2. Create a pixel and install it to your Shopify store
3. Add information about your business: “Business Info”
4. Verify your domain: “Brand safety” -> “Domain”
5. Verify your business: “Security center” -> “Business verification”

2.3 Introduction To The Dashboard

* View video *

2.4 Coloumn Setup

2.5 Billing

1. Use a credit card as your primary payment method
2. Make sure that Facebook is able to charge your credit card every time
3. Set up a second payment method just in case

3. General Success Formula

1. Appealing offer
2. Appealing creative
3. Right audience
4. Lots of pixel data

4. Launch Strategy

4.1 Creative Testing Phase

1. Create multiple creatives and run them against each other
2. Goal: find the top performing creative for driving traffic to your online store
3. Do not expect to get any sales in this phase
4. Check out my YouTube video about how to create Facebook video ads
5. Turn off ad set after 2500 impressions (automated rule)
6. Compare “cost per unique content view” to evaluate best creative

4.2 Interest Testing Phase

1. Test as many interests as possible
2. Pause interests that do not convert
3. Goal: collect data and identify some profitable audiences
4. The more interest testing campaigns you run, the faster will you collect data
5. Random interests work as well
6. If ad spent >= breakeven CPP & purchases = 0, pause interest and replace with a new one
7. Once you identified 4-5 profitable interests within 1 campaign, start scaling

4.3 LAA Testing Phase

1. Test as many different LAAs as possible
2. Launch LAA after 750+ events (the more data the better)
3. Do not pause ad sets
4. Turn off campaign, if…
1. … ad spent >= 2 x breakeven CPP and purchases = 0
2. … ad spent >= 4 x breakeven CPP and unprofitable

5. Scaling Strategy

1. Two ways to scale: horizontal and vertical scaling
2. Horizontal scaling = increasing the number of targeted audiences
3. Vertical scaling = increasing the budget of targeted audiences
4. Do horizontal scaling before vertical scaling

5.1 Horizontal Scaling

1. Goal: identify as many profitable audiences as possible
2. Always separate interest and LAA testing campaigns
3. Preparation for vertical scaling

5.2 Vertical Scaling

1. Goal: get the most out of the audiences that you identified as profitable
2. Increase campaign budget only (no duplication)
3. Increase budget, if profitability > 20%
4. Increase budget by 20%-100% every 3 days depending on the profitability during the past 3 days

***Bonus: My Simple Trick To Increase Your Profitability By 20% Immediately

1. Duplicate the winning creative from the creative testing phase 3 times into each ad set
2. After ≈ 20€/ $22 is spent on each copy of the winning creative, compare “cost per unique content view”
3. Pause the copies with the worst value

Why it works

1. Each audience is divided into multiple sub-audiences
2. Each ad is allocated to a sub-audience
3. If you have 3 ads, you are likely targeting 3 sub-audiences
4. Some sub-audiences are more profitable than others

6. Retargeting

1. Launch retargeting once you spent 300€/ $350 per week
2. Start by targeting people who interacted with your business within the past 3 days (can extend the period if you are profitable)
3. Consider using Google Ads (Display and YouTube) because you only pay per click
4. Separate warm and hot retargeting into two different campaigns
5. Warm retargeting = people who saw your ad before (75% VV, 95% VV, Post Saved etc.)
6. Hot retargeting = people who saw your website before (VC, ATC, IC)
7. Be careful with audience overlaps
8. If unprofitable, add new creatives or decrease time span

7. Ad Fatigue

1. Ad fatigue means that too many people have seen your creative before and your ad performance suddenly declines
2. Compare CPM, CTR and average video watch time 3 times per week with values from the past in order to spot a declining performance asap
3. Solution: make new creatives

-> Join my Shopify Dropshipping Facebook group by clicking here

In this free Shopify dropshipping course, I am going to show you exactly how I launched a new dropshipping product to 6,895.37€ in sales in the first 11 days with Facebook Ads targeting Germany, Austria and Switzerland.

I start by giving you some information about my launched product and about the marketing angles that I use to sell it. Afterwards, I reveal multiple tips and tricks that helped me to optimise and increase my conversion rate and average order value. The third chapter covers my entire Facebook Ad Launch Strategy. You can say that this chapter is an entire free dropshipping course on its own.

Next, I talk about how I automatised the order fulfillment and customer support for my store. I end this video by talking about the future plans for my product as I do not want to stop after the launching phase.

0. The Structure Of This Video

1. My Product
2. Optimising CR & AOV
3. Facebook Ad Strategy
4. Order Fulfillment
5. Customer Support
6. Future Plans

1.1 My Product

1.1 General Information

1. Gift for someone you love
2. Requires customisation after purchase
3. Very emotional reactions
4. Starting price: 29,99€ (switched to 34,99€ later on)

1.2 Marketing Angles

1. “Give this to someone as an expression of your love”
2. “Buy a present that comes from the heart”

2. Optimisation

2.1 Increasing Conversion Rate

1. “Cart Present Trick”
2. Product video
3. Image reviews
4. 30-day money back guarantee
5. Live chat feature
6. Product page split-testing

2.2 Increasing Average Order Value

1. “Variant upsell”
2. Pre-purchase upsell
3. Quantity breaks
4. Shipping method upsell

3. Facebook Ad Strategy

3.1 Creative Testing Phase

1. Check out my YouTube video about how to create Facebook video ads
2. Turn off ad sets, if impressions > 2500 (automated rule)
3. Compare “cost per unique content view” to evaluate best video ad

3.2 Interest Testing Phase

1. The more interest test campaigns you run, the faster will you collect data
2. Random interests work as well
3. If ad spent >= breakeven CPP, pause interest and replace with a new one
4. Once you identified 4-5 profitable interests within 1 campaign, start scaling (phase 4)

3.3 LAA Testing Phase

1. Wait for 750+ events (the more data, the better)
2. Do not pause ad sets
3. Turn off campaign, if…
   1. … ad spent >= 2 x breakeven CPP and purchases = 0
   2. … ad spent >= 4 x breakeven CPP and still unprofitable

3.4 Scaling

1. Only scale campaigns that generated at least 8 sales and were profitable the past 3 days
2. Scaling by increasing the budget (no duplication)
3. Increase budget by 20%-100% every 3 days depending on the profitability in the past 3 days

4. Order Fulfillment

1. Automatically done by an agent in China
2. I contacted multiple agents in China and chose the one who offers the lowest price
3. Join my Facebook group and contact me for my agent

5. Customer Support

1. Use Shopify app “Reamaze”
2. I am hiring German VAs using https://mytalent.io” for 5,00€/ hour

6. Future Plans

1. Building up a private label brand (branded product, branded packaging)
2. Creating a lifestyle around the product (influencer marketing)
3. Expand to alternative ad platforms (Google, YouTube and Pinterest)

-> Join my Shopify Dropshipping Facebook group by clicking here

In this video, I am going to show you how to create viral video ads for Facebook and Instagram. I begin by introducing you to Animoto which is my video-editing program. Afterwards, I present you a few metrics inside the Facebook Ads Manager that you can use to analyse the performance of your video ads.

In the third chapter, I am going to introduce you to the structure of viral video ads as they all have specific patterns that you can easily replicate. Then I go on by creating a video ad in practice step by step. Finally, I am going to tell you more about “Split Testing” which is an extremely effective method to find better video ads.

0. The Structure Of This Video

1. Introducing Animoto (1:10)
2. Understanding Video Data (5:25)
3. The Structure Of Viral Video Ads (11:09)
4. Creating A Video Ad In Practice (18:55)
5. Split Testing (26:11)

1. Introducing Animoto

* This section cannot be summarised on paper. Please watch the video in order to get all information. *

2. Understanding Video Data

2.1 Key Metrics

1. Average watch time (e.g. 10 seconds)
2. Video percentage watched (e.g. 20%)
3. CTR (= click-through rate) (e.g. 2%)

2.2 Customer Journey

1. step: Impression
2. step: 3-second video view
3. step: 95% of video watched
4. step: Link click

3. The Structure Of Viral Video Ads

3.1 Components

1. Creative
2. Ad Copy
3. Thumbnail

3.2 Creative

1. Scroll stopper (2-5 seconds)
2. Product demonstration (15-40 seconds)
3. Call-to-Action (2-5 seconds)
4. Logo display (2 seconds)

3.3 Ad Copy

1. Hook
2. 3 selling points
3. Call-to-Action (CTA)

3.4 Thumbnail

1. Controversial/ weird
2. Raise questions
3. Use eye-catching colors

4. Creating A Video Ad In Practice

4.1 How To Get Video Material

1. Copying ads
2. Looking up video clips on YouTube, Facebook, AliExpress etc.
3. Recording video clips on your own

5. Split Testing

1. Create multiple video ads and let them run against each other
2. Some ads are better than others
3. Once you found the best video ad, pause the rest

-> Join my Shopify Dropshipping Facebook group by clicking here

In this video, I am going talk about how you can make your Dropshipping customers happy. That is actually a hard task as a Dropshipper as you are expensively selling products that you do not see or touch yourself. However, it is still possible by following the smart strategies revealed in this video.

1.1 Benefits Of Customer Satisfaction

1. CLV (= customer lifetime value)
2. Good feedback score on Facebook
3. Fewer refunds
4. Fewer complaints
5. Word of mouth recommendation
6. Ethical correctness

1.2 Facebook Feedback Score

Check the feedback scores of your Facebook pages here: https://www.facebook.com/ads/customer_feedback

2. The 4 Main Customer Complaints

• Long shipping
• Bad product quality
• Strange packaging
• Bad customer support

2.1.1 Long Shipping

• Provide a tracking number
• Send out an email sequence
• Store products in a third-party warehouse
• Up-front transparency

2.1.2 Email Sequence Structure

2.1.3 Providing A Free Gift

• Write a booklet about a topic that is related to your products (does not work for a general store)
• Get inspiration from blog articles
• Focus on providing value

2.2 Bad Product Quality

• Only sell products with 90%+ 4-star and 5-star reviews
• Do not set unrealistic expectations

2.3 Strange Packaging

• Tell your supplier on AliExpress that you are dropshipping his products
• Create custom packages and send them to your supplier

2.4 Bad Customer Support

• Answer all customer inquiries within 24 hours
• Use ZenDesk to send predefined answers (“macros”)
• Hire virtual assistants (=VAs)

-> Join my Shopify Dropshipping Facebook group by clicking here

This video deals with the requirements to become a professional Dropshipper and it covers the difference between making 0€/day and making 1000€+/day with (Shopify) Dropshipping. There are basically 4 different requirements to become a professional Dropshipper: knowledge, experience, problem solving skills and a winning mindset. The more you master each of them, the better you will be at Dropshipping and the more profits will you make.

Requirements For Professional Dropshipping

1. Knowledge
2. Experience
3. Problem solving skills
4. Winning mindset

1.1 Knowledge That You Need For Professional Dropshipping

• Be aware of all tips and strategies that are used to increase the profitability of a Dropshipping business
• Social Proof
• Scarcity
• Trust
• etc.

1.2 How To Acquire Knowledge For Dropshipping

• Courses
• YouTube videos
• Books
• Blog articles
• Discussions

1.3 General Tips

• Use as many different knowledge sources as possible
• Stick to different publishers

2.1 Experience That You Need For Dropshipping

• Learn how to apply knowledge based on your business
• Adapt product description to product price
• Adapt marketing to audience
• Make observations on your own

2.2 How To Get Experience For Dropshipping

• Start running ads and see what happens
• Improve your strategy along the way
• Learn from what you are doing wrong

3.1 Problem Solving Skills

• You will face hundreds of problems
• Identify problems and find solutions
• Any problem can be solved

3.2 How To Solve Any Problem

• Search for solutions for your problem
• Exchange with people who used to have the same problem
• Have a winning mindset

4.1 Winning Mindset For Dropshipping

• Setback = valuable experience
• Quitting = failure
• Stay consistent and NEVER give up

4.2 Why You Can Always Make Money With Dropshipping

• Profitable Dropshipping: profit > ad spend
• Higher demand = higher price
• The demand only increases if ads are still profitable for some businesses
• Dropshipping/ online marketing are always profitable for some people

-> Join my Shopify Dropshipping Facebook group by clicking here

This video covers the issue most new (Shopify) Dropshippers face: they cannot make their Dropshipping business profitable. I am going to show you all strategies that you can use in order to solve this issue. Some of my strategies will take lots of time to set them up but they are necessary to become a professional (Shopify) Dropshipper and turn your business to the next level.

1. When Is My Dropshipping Store Unprofitable?

1. Calculate your profit margin for every sale
2. Calculate your average CPA (=cost per acquisition)
3. If CPA > Profit, your Dropshipping store is unprofitable

2. The 4 Components Of (Profitable) Dropshipping

2.1 Product

• Your product has a new feature or it solves a problem that no other product does
• Your product is impressive and has a “wow effect”
• Your product leads to an impulsive purchase decision
• Your product is proven to sell, i.e. that other Dropshippers are profitably selling it

2.2 Creative

• Creative = picture/ video that is used for advertisement on social media
• Test 4 or more different creatives and analyse which one is most appealing to your audience
• The first 1-2 seconds (“scroll stopper”) are the most important ones
• Use professional video editing tools, e.g. Animoto or Blender
• Spy on the ads of your competitors (using Facebook Ads library or other paid tools)
• Goals:
  • High CTR (click-through-rate): 2%+
  • High engagement (likes, comments, shares)
  • High watch time: 30%+
• Benefits:
  • Lower CPM (=cost per 1,000 people reached)
  • Lower CPC (=cost per click)

2.3 Ad Strategy

• Make use of Facebook Pixel
• Be aware that the Facebook algorithm needs data to properly optimise
• 50+ conversions/ 7 days for each ad set are recommended
• Make use of…
• Look-A-Like Audiences
• Retargeting
• CBO (=campaign budget optimisation)
• Breakdowns
• Goal: only deliver your ads to the people who are most likely to purchase from you

2.4 Online Store/ Landing Page

• Watch my video “Shopify Dropshipping Store Setup | Revealing The Highest Converting Online Store Structure”
• Use a clean and professional structure
• Use a consistent color pattern
• Answer all questions visitors might have
• Use sections
• Do not use too many scarcity elements
• Collect emails/ Facebook opt-ins
• Goal: turn visitors into customers (or prospects)

3. Find Out How People Perceive Your Marketing Strategy

• Try to find out how people perceive your product, creative, landing page
• Your perception ≠ your potential customer´s perception
• Goals
• Answer all questions people might have before purchasing from you
• Find reasons that hinder people from buying
• Handle objections

3.1 Surveys

• Ask online store visitors questions that help you to improve your strategy
• Wait for at least 10 responses and try to find patterns
• Interesting survey questions:
• “What would be the main reason not to purchase from us?”
• “What don´t you like about …?”
• “What do you like most about our product?”

3.2 DM People On Instagram

• Requirement: run your ads from your Instagram page





• DM everyone who liked or commented your ad video

3.3 Analyse Screen Recordings And Heatmaps Of Your Landing Page

• Screen recordings show how a customer interacted (clicking, scrolling etc.) with your page and what they saw
• Heatmaps summarise all screen recordings
• Number #1 tool: Hotjar

4. Discuss Your Strategy With Dropshipping Experts

• You will likely overlook something
• You can exchange knowledge and experience
• Two persons will always see more than one
• You can ask for advice

4.1 Find Dropshipping Experts In Facebook Groups

• Be kind and respectful so that people want to cooperate with you
• Give & take
• Think before you ask

-> Join my Shopify Dropshipping Facebook group by clicking here

In this video, I am going to show you step by step how to set up a (Shopify) Dropshipping Store that scientifically has the highest converting structure for e-commerce. I start by talking about the 3 different types of online stores and give some reasons why you should use a one product store for your Dropshipping business. Afterwards, I am going to show you how to efficiently set up the landing page and the checkout page of your one product store and give some insider tips and tricks along the way.

1. One Product Store

1.1 Types Of Online Stores

• General Store
• Niche Store
• One Product Store

1.2 General Information

• Your store offers a single product only
• Your brand is presented as the inventor of the product you sell
• An example of a professional One Product Store: https://www.slapsee.com

1.3 The Benefits Of A Product Store

• Your brand is perceived as the expert for the product you are selling
• Your product can be presented as unique
• No competition with big online store, e.g. Amazon, Ebay etc.
• You can sell more expensively
• Easier processing of orders
• Faster and easier store setup
• Better focus of marketing

2. Store Setup

2.1 Initial Preparation

• Find a brand name that is related to your product
• Create a beautiful logo
• Purchase a custom domain (“www.YOUR_BRAND.com”)
• Use a consistent color pattern

2.2 Landing Page – Basics

• Segmented into sections
• Each section has the same structure: heading, content, button
• Use a consistent color pattern

2.3 Landing Page Section Structure

1. General information



2. Product description



3. Benefit summary



4. Application information



5. Brand story



6. Buyer personas



7. Product reviews



8. Social media references



9. Information about shipping, refunds etc.



10. References to legal texts

2.4 Buyer Personas

• Fictional persons many of your customers can identify with
• Requires many customers and insights
• Collect data with surveys (with Hotjar)
• Make use of storytelling

2.5 Checkout Page

• Clean and professional
• Be careful with scarcity elements
• Include a benefit summary
• Use trust icons

2.6 Effective Add-Ons

• Email/ Messenger opt-in pop-up (use “ManyChat”)
• Chat plug-in (use “ManyChat”)
• Surveys (use “Hotjar”)
• Use analytics and tracking (use “Hotjar” and “Google Analytics”)

-> Join my Shopify Dropshipping community that is dedicated to my YouTube subscribers only by clicking here